http://www.youtube.com/watch?v=KdS6HFQ_LUc&ob=av2e
Message:
- The message is about Rihanna's feelings towards the press. The video is about the media world. She feels like in her possision people are always gonna talk and she doesn't care anymore. (ie you shouldn't let what other say affect you.) That's why she made such a disturbing video because she doesn't care what people are going to say about her anymore.
Tone:
- angry, agressive (ie whips and chains)
Purpose and Target Audience:
- you shouldn't let what others say affect you
-the media, fans, and people who judge rihanna based on what they see. Without really getting to know her.
Notable Words and Images:
-being taped to the wall (spotlight, no privacy)
-sex appeal
-headlines of newspaper
-tying up press video cameras
Tuesday, 18 October 2011
Friday, 14 October 2011
Analysis of Tipalet Magazine Ad
http://www.google.ca/imgres?q=magazine+ads&um=1&hl=en&sa=N&biw=1024&bih=677&tbm=isch&tbnid=KsV4xPtq159_9M:&imgrefurl=http://satrya-newkeren.blogspot.com/2011/07/magazine-ads-women.html&docid=JpMr3RVasP2p6M&w=436&h=581&ei=5rWTTueyBILW0QH86ey8Bw&zoom=1&iact=hc&vpx=95&vpy=106&dur=1147&hovh=259&hovw=194&tx=86&ty=135&page=3&tbnh=143&tbnw=103&start=39&ndsp=20&ved=1t:429,r:7,s:39
Media Literacy - Key Concepts of Media:
Key Concept #1: All media are constructions
-Is targeted toward men, makes them believe that by smoking Tipalet women will "follow them anywhere"
-Uses "sex" as a motivation to buy the product- shows an attractive woman who’s looking intently into a mans eyes, giving the impression that by buying this product men can have attractive women
-Big picture which gets your attention and then pulls you in further to read the print
-Small box includes pictures of different flavours and describes them, making the consumer want to try a variety of cigarettes
-Is telling the viewer that by smoking Tipalet, you can have women following you
-a man might believe that by smoking Tipalet women "will follow him anywhere"
- a woman however might find this add sexiest as it targets only men and may make women feel less equal to men. They might also disagree that they would follow a man anywhere because of the smell of Tipalet. Therefore this ad may not be effective in selling Tipalet to women
-People might take a different meaning from the text based on their backgrounds, beliefs, and values. This is because some people may not value "sex" or undermining women
Key Concept #4: Media have commercial implications-women suffer because men may begin to value them less because of this ad (this add makes it seem like men are superior to women)
-people who smoke or start smoking because of this ad suffer because they may develop serious health conditions
-society suffers as a whole if more people start smoking, hospitals will start to fill up with "smoking patients"making less room for the rest of society
-We value "sex" because the advertisement is selling "sex" saying by smoking Tipalet you can have any woman
-We value beauty, not only will any woman follow you, but it will be a beautiful woman according to the ad (ie very attractive woman in the ad)
-A woman’s voice is absent there is no real prof that women will follow men who smoke Tipalet anywhere
-This ad may cause major health implication for society, therefore costing the government money to prevent/destroy the major health implications
-May cause women to speak out against sexism
-a health warning is absent, the ad neglects to tell you of the risk of smoking Tipalet
-pharmacies would benefit if they have to fill out more prescriptions due to the increasing number of people smoking Tipalet
Media Literacy - Key Concepts of Media:
Key Concept #1: All media are constructions
-Is targeted toward men, makes them believe that by smoking Tipalet women will "follow them anywhere"
-Uses "sex" as a motivation to buy the product- shows an attractive woman who’s looking intently into a mans eyes, giving the impression that by buying this product men can have attractive women
-Big picture which gets your attention and then pulls you in further to read the print
-Small box includes pictures of different flavours and describes them, making the consumer want to try a variety of cigarettes
-Is telling the viewer that by smoking Tipalet, you can have women following you
-a man might believe that by smoking Tipalet women "will follow him anywhere"
- a woman however might find this add sexiest as it targets only men and may make women feel less equal to men. They might also disagree that they would follow a man anywhere because of the smell of Tipalet. Therefore this ad may not be effective in selling Tipalet to women
-People might take a different meaning from the text based on their backgrounds, beliefs, and values. This is because some people may not value "sex" or undermining women
Key Concept #4: Media have commercial implications-women suffer because men may begin to value them less because of this ad (this add makes it seem like men are superior to women)
-people who smoke or start smoking because of this ad suffer because they may develop serious health conditions
-society suffers as a whole if more people start smoking, hospitals will start to fill up with "smoking patients"making less room for the rest of society
-We value "sex" because the advertisement is selling "sex" saying by smoking Tipalet you can have any woman
-We value beauty, not only will any woman follow you, but it will be a beautiful woman according to the ad (ie very attractive woman in the ad)
-A woman’s voice is absent there is no real prof that women will follow men who smoke Tipalet anywhere
-This ad may cause major health implication for society, therefore costing the government money to prevent/destroy the major health implications
-May cause women to speak out against sexism
-a health warning is absent, the ad neglects to tell you of the risk of smoking Tipalet
-pharmacies would benefit if they have to fill out more prescriptions due to the increasing number of people smoking Tipalet
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