Media Literacy - Key Concepts of Media:
Key Concept #1: All media are constructions
-Is targeted toward men, makes them believe that by smoking Tipalet women will "follow them anywhere"
-Uses "sex" as a motivation to buy the product- shows an attractive woman who’s looking intently into a mans eyes, giving the impression that by buying this product men can have attractive women
-Big picture which gets your attention and then pulls you in further to read the print
-Small box includes pictures of different flavours and describes them, making the consumer want to try a variety of cigarettes
-Is telling the viewer that by smoking Tipalet, you can have women following you
-a man might believe that by smoking Tipalet women "will follow him anywhere"
- a woman however might find this add sexiest as it targets only men and may make women feel less equal to men. They might also disagree that they would follow a man anywhere because of the smell of Tipalet. Therefore this ad may not be effective in selling Tipalet to women
-People might take a different meaning from the text based on their backgrounds, beliefs, and values. This is because some people may not value "sex" or undermining women
Key Concept #4: Media have commercial implications-women suffer because men may begin to value them less because of this ad (this add makes it seem like men are superior to women)
-people who smoke or start smoking because of this ad suffer because they may develop serious health conditions
-society suffers as a whole if more people start smoking, hospitals will start to fill up with "smoking patients"making less room for the rest of society
-We value "sex" because the advertisement is selling "sex" saying by smoking Tipalet you can have any woman
-We value beauty, not only will any woman follow you, but it will be a beautiful woman according to the ad (ie very attractive woman in the ad)
-A woman’s voice is absent there is no real prof that women will follow men who smoke Tipalet anywhere
-This ad may cause major health implication for society, therefore costing the government money to prevent/destroy the major health implications
-May cause women to speak out against sexism
-a health warning is absent, the ad neglects to tell you of the risk of smoking Tipalet
-pharmacies would benefit if they have to fill out more prescriptions due to the increasing number of people smoking Tipalet
Good work, Ivory!
ReplyDeleteKC #2:
- Always start with "The reality is ..."
- The reality is smoking is sexy.
- The reality is that women are attracted to men that smoke.
- The reality is that smoking Tipalet is trendy.
- The reality is that men should be in control and women should be submissive.
KC #3:
- Think about smokers vs. non-smokers.
KC #4:
- The points you've included here all belong under KC #6. KC #4 should focus on COMMERCIAL implications (a.k.a. who's making money or losing money because of this ad) ... e.g. profits for cigarette companies in general increase; makeup sales for women increase, etc.
KC #5:
- I might add that we value youth, because the man and woman depicted are fairly young.
KC #6:
- Add statements from KC #4 (men look down on females, females treated as sex objects, etc.).